Imagine a Scotland where there was a coordinated collective of organisations working together to champion the messaging and active communication of movement behaviours for children and young people. A coalition of the willing, with a mission to take our knowledge and insight and reach an entire population.
Inspired by the work of ParticipACTION in Canada, Scotland Moves is a coalition of willing organisations striving to elevate and prioritise active communication and messaging to improve the health of our children and young people
Scotland Moves has been launched to bring that ambition to a reality.
Since their founding in 1971, ParticipACTION has been Canada’s leading voice for physical activity, inspiring Canadians across the country to sit less and move more. What began as a national communications campaign has grown into a movement woven into the fabric of Canadian culture.
Simple, yet effective campaigns such as ‘Make Room for Play’ leverage social and digital marketing principles to convey important information, reaching people where they are.
Video clip courtesy of ParticipACTION and their ‘Make Room to Play’ campaign
“ParticipACTION has been proud to engage with Scotland Moves, sharing our learnings, programs and knowledge products, and we look forward to an ongoing relationship, built on shared purpose and goals.”.
– Brian Torrance, President & CEO ParticipACTION
“AHKGA welcomes the new partnership with Scotland Moves for the promotion of child physical activity, health education and advocacy, and compelling activity messaging and communication”.
– Prof. Mark Tremblay, President AHKGA
“Obesity Action Scotland is delighted to welcome the launch of Scotland Moves. Through our shared commitment to improving children’s health and wellbeing….we look forward to working together to strengthen the evidence base for action and support healthier futures for children and young people across Scotland”.
– Julie Cameron, Head of Obesity Action Scotland
